10.9 British internet users, or approximately a third of the UK’s online population, use online banking services, according to a new report by comScore.
Britain’s most popular online banking brand is the Royal Bank of Scotland (RBS), whose online financial services were accessed by 2.9 million unique customers in the first month of this year. The majority of these visitors (2 million) were customers of NatWest, which is owned by RBS.
The most popular individual bank is Lloyds TSB, with 2.8 million online customers in January. Lloyds was also the most frequently visited online banking service with an average of 6.8 visits per customer.
Other leading online banking brands include the Halifax Bank of Scotland with 2.4 million customers, HSBC with 2.3 million, and Barclays Bank with 1.7 million.
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