When it comes to helping entrepreneurs compete, I try to eat my own cooking. All the tips and strategies I share in this column I aim to apply at my 10-person technology consultancy. But I have to come clean: I'm woefully negligent in one crucial area--and it's costing me.
I'm talking about online banking. Embarrassing as it sounds, I don't do it. Nor, as it turns out, do roughly 95% of my 500 clients. Why? Sheer laziness, I suppose.
Cindy Hom, on the other hand, is anything but lazy. She runs a 10-person fitness and wellness center in downtown San Francisco called Apex Wellness. She teaches people how to take care of their bodies, eat right and live fully through Pilates, Yoga and Martial Arts. And when it comes to banking, Cindy does it quicker and better than most because she bothered to figure out how to do everything online.


