The number of people banking through a mobile device could hit half a billion worldwide by 2013, according to ABI Research. "Mobile financial services have the potential to be bigger than mobile TV and premium mobile content in terms of numbers of subscribers," Mark Beccue, senior analyst of consumer mobility, tells Marketing Daily. "Everybody's trying to do it, and they're all scrambling."
The drive for more and better mobile financial services applications is being fed by consumers who are becoming more accustomed to banking online. "The lowest-hanging fruit are the online customers," Beccue says. "That's one of the only barriers to mobile banking; if you don't trust online, you won't trust mobile."
1 comment:
"if you don't trust online, you won't trust mobile"?...
This sentence implies that mobile banking is as secured as online banking and we all know it's not the case.
the mobile phone isn't as secured as the desktop and it brings with it a whole new suit of problems that were being dealt with in the online e-banking.
The current state of e-banking is that it deals effectively with issues such as ID theft by one-time-password means but it's not sufficient in the area of Transaction Verification, hence its vulnerability to man-in-the-browser attacks.
But even that was resolved lately with the introduction of solutions such as IDentiWall eBanking (identiwall.com).
The mobile platform is far more exposed to online attacks and I'm afraid it'll take a while until it gets to the security level of online banking.
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